Yeasha Sobhan is the vice chairman of Safwan Bashundhara Global and Bashundhara Paper Mills Ltd., one of the fastest-growing areas in the group’s portfolio. She has successfully expanded the company’s products to include a diverse range of paper, tissue, and hygiene items, positioning the division as a vital contributor to the group’s continued success. As part of the executive team of Bangladesh’s leading business conglomerate, she is respected for her leadership style, which emphasizes diversity, inclusion, resilience, and clear communication.
Her strategic vision has guided the development of eco-friendly paper solutions while overseeing marketing and business operations across several key units. These efforts have strengthened revenues, expanded market share, and built long-term customer loyalty. In recognition of her accomplishments, she received the Bangladesh Women Leadership Excellence Award in 2018, highlighting her ability to combine vision with practical execution. Though she has faced the challenges often encountered by women executives, she has remained focused on results that not only meet but exceed expectations, supporting both industrial growth and the broader national economy by encouraging local production and innovation.
Beyond her work in paper and hygiene products, Yeasha Sobhan has also played a central role in diversifying the Bashundhara portfolio. At Toggi Real Estate and Construction Limited, she has directed projects that reflect sustainability in both residential and commercial developments. She has also spearheaded The Food Hall, a premium dining concept that delivers high-quality experiences and has established itself as a notable brand. Within Bashundhara Paper Mills, she has implemented modern Effluent Treatment Plants to ensure safe wastewater management and secured international certifications, including ISO 9001:2015 and FSC-CoC.
Her marketing leadership has driven the success of Bashundhara Baby Diaper, Bashundhara Tissue, and Monalisa Sanitary Napkins. Committed to social responsibility, she also supports the Bashundhara Special Children Foundation, raising awareness about autism and improving care for children with special needs.
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